The beauty products industry, or the cosmetics industry, is at its all-time high in this era. Never was this kind of boost seen in the sector before. Part of it can be attributed to the entertainment industry which requires people to look good in front of the world. In proportion to this, the products available for beautification have increased, consequently increasing the sales. We all know that consumers wish to purchase only the best of what they can afford, which has led to cut-throat competition in the industry of cosmetics. The players in this industry, as a way of attracting consumers, have turned to attractive cosmetic packaging for their products, making them look as beautiful as the results they produce.
Speaking of the cosmetics line, the first thing that comes to mind is makeup. There are a gazillion products, which come in all shapes and sizes. The variety is overwhelming, which poses a mighty challenge to the cosmetics packaging manufacturers. Customization of the shape for every company and their separate designs, inculcating the required functionality, achieving the mandatory sealing and preservation requirements – every little detail plays a crucial role in manufacturing the perfect packaging. Moreover, it has to look attractive and bring out the product highlights in the right way, so that consumers are attracted. Taking an example of a makeup box for eye-shadows and brushes, no girl would want that powder to spill in her purse. That is exactly why the design and packaging has to be perfect.
The next most important cosmetics product is the skin care range. After makeup, this is the most sold product range. Different kinds of face washes, moisturizers, anti-ageing and skin lightening creams, face-packs soaps, etc. constitute this range. How would a consumer differentiate between the same products of two different brands? The consumer’s choice would mostly be shaped by the packaging quality of the skin care product. Shabbily packaged cosmetics would tend to shoo the consumer away. Bottles shaped in elegant curves and easy to pour/extract features ensure that brand-advertising and convenience both go hand-in-hand. These packages also offer proper sealing properties so that the shelf-life of the product does not suffer.
Fragrances can be termed as extensions of the cosmetics industry, while still being an integral part of it. These products require the most competence in packaging design. A men’s fragrance bottle and exterior requires different kind of design than that of women’s. While the fragrance is also important, the packaging attracts consumers to take a whiff and try it out. This is what converts into sales later on.
Cosmetics packaging is an important part of the industry just as much as the product itself, as it casts a first impression and develops consumer opinion. How this opinion will take shape depends on how well the packaging has been achieved. It should be sturdy, leak-proof, preserve the shape of the cosmetic product inside, and most of all, preserve its properties.